Cat's Imaging & Design

This collage showcases various design elements for Wall to Wall Inspections' brand identity and marketing materials, including mockups of their mobile-friendly website in both mobile and desktop views, bottle labels, and other printed materials like a postcard and business cards.

Wall to Wall Inspections

Cat's Imaging & Design built a trusted brand for Wall to Wall Inspections with logo, website & marketing tools. User-friendly design generates leads & improves communication. Strong brand & in-person meetings build trust & attract real estate agents.


  • Comprehensive Branding & Design Partner
  • User-Focused Website Developer
  • Strategic Marketing & Communication Consultant

Project Dates:

January 2008

The Goal:

Building Success for Wall to Wall Inspections

  • Establish a Brand Identity: As a new company, Wall to Wall Inspections needed a brand that conveyed trust, professionalism, and expertise in the field of home inspections. We aimed to create a distinct visual identity that would set them apart from competitors.
  • Increase Awareness in the Real Estate Community: A key goal was to raise awareness of Wall to Wall Inspections within the local real estate agent community. The website and branding materials were designed to attract realtors and establish WWI as a reliable partner for their clients’ inspection needs.
  • Generate Leads & Drive Conversions: The website was built to serve as a lead generation tool. By providing clear contact information, a user-friendly quote form, and valuable content, we aimed to encourage potential clients to reach out to Wall to Wall Inspections for their inspection needs.
  • Enhance Client Communication: Beyond lead generation, the website and email marketing strategy aimed to improve communication with current and potential clients. The goal was to provide clear information about inspection processes, answer homeowner questions, and instill confidence in Wall to Wall Inspections’ services.
  • Build Brand Trust & Legitimacy: Overall, the project aimed to build trust and establish Wall to Wall Inspections as a legitimate and reliable home inspection service provider. The cohesive brand identity and informative website aimed to project professionalism and expertise, attracting new clients and fostering long-term relationships with real estate agents.
This image showcases a set of informational signage elements created for Wall to Wall Inspections. It includes a table tent, a door strip insert, and a sticker. All three items display a similar message, indicating that a radon test is in progress and the door should remain closed. This ensures clear communication and safety precautions during inspections.

The Focus:

Building a Strong Foundation

For Wall to Wall Inspections, a brand new player in the field, our focus was on creating a comprehensive brand experience that would establish them as a trusted and reliable home inspection service. We addressed this through a multi-pronged approach:

  • Brand Identity Development: We started by crafting a unique brand identity, including a logo, color scheme, and comprehensive branding guidelines. This visual identity aimed to convey professionalism, expertise, and a sense of trust, setting Wall to Wall Inspections apart from competitors.

  • Digital Presence & Lead Generation: We designed and developed a user-friendly website built on WordPress and Elementor. The website prioritized clear contact information, a simple quote form, and valuable content like a blog with in-depth information. These elements aimed to generate leads and convert website visitors into potential clients.

  • Content Marketing & Client Communication: We implemented an email marketing strategy with quarterly newsletters providing informative seasonal homeowner tips. This valuable content not only served as a lead nurturing tool but also established Wall to Wall Inspections as a knowledgeable resource for homeowners.

  • Cohesive Brand Experience Across All Touchpoints: Our focus extended beyond the digital realm. We also developed printed materials like letterhead, business cards, pens, embroidered shirts, and vehicle decals that adhered to the established brand identity. This ensured a consistent and professional brand experience for Wall to Wall Inspections regardless of how a client interacted with them.

  • Addressing User Needs: We collaborated with Wall to Wall Inspections to develop printed materials that addressed specific user pain points. Instruction cards for radon inspections and door tags for rooms with radon machines are examples of this focus on user experience and problem-solving.

This collage showcases the Wall to Wall Inspections brand identity by demonstrating how a cohesive visual style is applied across various marketing materials, including a business card, letterhead, and postcard.

The Outcome:

Building Brand Awareness & Client Trust

While we couldn’t access website analytics to track specific metrics, the project aimed to establish Wall to Wall Inspections as a trusted and recognizable brand within the real estate community. The focus on in-person meetings as a primary lead generation strategy highlights the importance of building relationships with real estate agents.

This image showcases how the Wall to Wall Inspections brand was incorporated onto custom wine and Wassail labels. These festive labels were created as holiday promotional materials.

The Impact:

Laying the Groundwork for Success

  • Brand awareness & client trust: The goal was to establish Wall to Wall Inspections as a trusted and recognizable brand within the real estate community. The cohesive brand identity and user-friendly website aimed to achieve this.
  • Improved communication: The user-friendly website design, clear contact information, and valuable content on the blog aimed to improve communication with potential and existing clients. (If you have any positive client feedback about the ease of use or clarity of the website, you can mention it here.)
  • Foundation for future success: By creating a cohesive brand identity, user-friendly website, and informative content, this project aimed to lay the groundwork for Wall to Wall Inspections’ future success.
This image demonstrates the impact of a unified brand identity by showcasing how the Wall to Wall Inspections logo and design elements are consistently applied across various printed materials, including letterhead, business cards, and potentially other marketing collateral. This ensures a cohesive brand image across all touchpoints.

The Real Deal:

Check it out

Call Text Email Follow The Cat


Please login to access dashboard and behind the scenes features